A Study of Business Insight Tool using Big Data Analytics

In the generation of modern and advanced technologies, an immense proportion of information is accessible. Big Data is a huddle of huge quantities of data which keeps on growing exponentially with time. Because of the expeditious widening of day to day information and data, resolutions have to be investigated and given with the aim of managing and bringing out important valuable insights from the information databases. Moreover, it is mandatory for business strategists to obtain knowledge from huge swiftly changing data. Big data analytics are acquiring huge dominance in all the domains of business development and management. Further research illustrates that logistic networks and business activities are one of the most gigantic sources of information in the company. Hence, their business strategy building methodology would be beneficial from accumulated utilization of business data analytics technologies. However, there is still a deficiency of recognizing what influences the capability of a company to build business data analytics technologies to gain competitive insights from it. In this study, we focus on drawing helpful insights from the data stored in the company's database. In today’s scenario where we have a large database with n number of tables having millions of rows, it becomes impossible for a human to explore the information and bring out perceptions from it. Tools like MS Excel fail in analyzing such a large amount of data. As a solution to it, we as a BI Developer made a simplified tool in Power BI which acts as a coupling between the data warehouse and employees. Using that tool, the employees can pull out inner sights from the large database within seconds.