The Effect of E-Commerce and Purchase Effectiveness on Student Learning

E-commerce is the practice of purchasing and selling products or services online or through other electronic channels. E-commerce is expanding quite quickly right now, as seen by the rise in e-commerce sites like Tokopedia, Shopee, and Lazada. The study examined how e-commerce affects students' learning, who frequently utilize it as a tool to fill their learning needs. With the rise in student e-commerce, learning is a must for students if they want to enhance knowledge generally. Analyzing whether e-commerce has a positive or negative impact on enhancing learning is required. The results showed that only the primary channel variable for e-commerce transactions (X1) had a significant influence on the student learning variable (Y), whereas the ease-of-use variable (X2), learning correlation (X3), and transaction variable (X4) did not have a significant effect on student learning. The tests had been conducted using the SPSS software to test the classical assumptions. Some e-commerce specialists believed that e-commerce was only utilized to address fundamental necessities and lifestyle requirements, not educational requirements.