Textual analysis of moral components in Islamic and Non-Islamic business in Russia

This article examines the possibility of improving financial modeling through the use of textual analysis methods, in particular, the analysis of the moral component of the texts to determine the attitude of people to the object of analysis. The data source for the analysis is proposed to be a large portal with reviews of Islamic and Non-Islamic business from the customers who describe their experience with the object of analysis. A way to study social assessments of business models ethics in modern Russia based on an adaptation of the dictionary MFD was developed, the results showed the greatest coverage of the block “authority”.