Financial Analysis as a Franchising Tool in Modern Conditions of Digitalization of the Economy

Pandemic conditions and business constraints related to the spread of coronavirus infection have also made adjustments to the basic principles of franchise agreements. The justified transition to digitalization has adjusted the existing forms of running a business in franchising as well. New ways of communication between franchisor and franchisee have required the updating of franchising principles. Financial analysis tools allow timely reaction to changes in economic conditions, in particular within the framework of the franchise agreement.