Research on the Application Feasibility of Digital Media Art in Red Cultural Tourism

As Bengbu is rich in red culture, red cultural tourism in Bengbu has become the precious resource and a way of red education. In the digital era, it is urgently necessary for us to cultivate the talents that can integrate media art and technology, apply immersive experience technology in the red cultural tourism, highlight the charm of red culture, attract the masses and especially realize the effective dissemination of the educational value of red culture among young people. In order to enhance the dissemination effect more effectively, it is necessary to make use of such digital media technologies as virtual reality technology and 3D panoramic technology to make important red culture bases and relevant exhibits displayed to the public, and take advantage of the interactivity of digital media to strengthen the immersive experience of the public.