Information Overload in Organization: Impact on Decision Making and Influencing Strategies

In the last decade, we have experienced rapid advancement in technology that is impacting every area of our lives. The world has grown to a level where people are able to quickly learn and adapt to newly emerging technologies. The technological changes in the organizational sector have changed the way of communication and content management systems. Several modes of communication are available in today's organizational environment; instant messaging, email communication, data flowing from social networks at increasing velocity and volume. These new technologies together are generating large amounts of data, making its utilization for effective and efficient decision making has become an important challenge for many businesses. Is this rapidly increasing data causing information overload and hindering decision-making processes? This study investigates the problem of information overload via quantitative analysis.