Innovative Approaches in Teaching Business and Economics of Telecommunications at NBU Department of Telecommunications

This paper provides an overview of some innovative teaching approaches in Business and Economics of Telecommunications as an integral part of the BA Telecommunications and Computer Technologies program at New Bulgarian University. It focuses on the advantages and application of new approaches in the real economy of telecommunications. These cover a number of management issues and financial instruments of European funds, as well as the new ways neuromarketing, which are of major significance for telecommunications students in their future careers.