Application of Deep Learning in Neuromarketing Studies of the Effects of Unconscious Reactions on Consumer Behavior

The prospects of development of neuromarketing are investigated and the essence of neurotechnologies is considered. A number of benefits of neuromarketing research have been highlighted. In particular, the possibility of obtaining specific information about peculiarities of consumer buying behavior and scientific substantiation of consumer reactions to various incentives are included in the key ones. Prospects for the development of neuromarketing methods and tools are considered. By means of neuromarketing, we will have the chance to understand the basics of the decision-making mechanism.