Research on the Protection of Personal Privacy of Tourism Consumers in the Era of Big Data

With the arrival of the era of big data, the cooperation between tourism and new media is becoming more and more extensive. Big data contains great value and is a valuable asset for enterprises. But it also brings great challenges to personal privacy protection. Firstly, this paper introduces the related concepts of personal privacy protection in the era of big data, then analyzes the subjects of tourism data collection and analysis, namely OTA, third-party software companies, tourism supervision departments and other individuals or organizations, and finally discusses the countermeasures for protecting personal privacy of tourism consumption in the data age, mainly from four aspects: industry self-discipline, relevant laws and regulations, industry supervision and protection consciousness.