Adopting a Digital Business Operating System

The role of software in society and in industry in particular continues to grow exponentially. Most companies either have or are in the process of adoption continuous deployment of their software at products in the field and collect data concerning the performance of their systems. The continuous, fast feedback loops that companies now have available allow for a fundamentally different way of organizing. In fact, based on our work with dozens of companies, we have come to the conclusion that companies are moving towards a new, digital operating system. In this paper, we first present the key elements of the digital operating system and then discuss some of the challenges companies experience during the transformation.