Improving green product innovation through collaboration

Growing sustainability awareness from both customers and organizations is making firms invest in green innovative efforts to develop green products for their customers. Involving external partners in green innovation provides benefits such as access to knowledge, enabling the development of new products, and faster introduction to the market. These collaborations offer opportunities for new product designs that are more energy efficient and environment friendly. Access to and an increase in the firm's knowledge are important reasons for collaborating in green innovation.