Implementation of information technology platform for rice supply chain

Nowadays, information technology plays important roles in business, as it improves efficiency and effect trade advantages. This study implemented an information technology system that allowed Thai farmers to sell rice via social media and a website or E-commerce directly. Using the existing information network to form a market could save time and add values in logistics and supply chain, as well as improving service quality. A group of volunteered farmers in Chiang Mai and Chiang Rai provinces participated in the study by using the implemented website, thus allowing it was evaluated. The study tracked the sale statistics and surveyed users after three months of implementation. It was determined that the system added value to rice product by approximately 25 percent and increased sales by 20 percent. The system also provided useful information to sellers, allowing them to adapt to market changes.