Designing, Planning, and Executing Immersive Audio for the 2016 Rio Olympics

NBCUniversal, Comcast Cable, and Dolby Laboratories worked together to build, test, and optimize the Dolby Atmos production and delivery of the 2016 Rio Olympics Opening Ceremony. The Opening Ceremony was delivered in 4K/High Dynamic Range (HDR) and Dolby Atmos to selected VIP viewing parties across the U.S. via the Comcast Xfinity platform and distributed to several multichannel video programming distributors along with an ATSC 3.0 over-the-air test channel on WRAL in Raleigh, North Carolina. This is that story.