Knowledge sharing and electronic word of mouth to promote information security awareness in social network site

Social network open a new way for organization to disseminate their information security policies and controls to their users. This study aims to propose a model of information security awareness dissemination within social network using electronic Word of Mouth (eWOM) activities in relation with knowledge sharing. Data were collected through online survey from 203 respondents and analyzed using Partial Least Square (PLS). This research propose a model to improve information security awareness in social media environment by utilizing eWOM quality and knowledge sharing. The results showed that eWOM quality affects knowledge sharing and knowledge sharing further affects information security awareness.