E-WOM in the marketing of inter island insurance

The study examined the relevance of E-WOM relationships with the inter island insurance business related to the variables of price, promotion, product quality, and satisfaction, in an integrated equation model. The respondents were taken by purposive sampling technique with the following criteria; the respondents (182 companies) have become insurance customers for one year, paid the premiums well, and performed well in closing inter island. The method used in the study was Structural Equation Modeling (SEM). The research result shows that the variable that influenced E-WOM was satisfaction. On the other hand, satisfaction was formed by three variables; price, promotion and product quality. The study also found that the effect of satisfaction on E-WOM was in the positive direction meaning that the more satisfied the customers with the services provided by the companies, the happier and more satisfied the customers; they were not reluctant to inform the product superiority to other prospective buyers through online media.