Insider Audiences and Plain-Language Revision: A City Charter Case Study

Background: In policy and law contexts, plain-language practice and research tend to focus on the benefits of plain language for specific nonexpert or public audiences. However, as plain-language use has proliferated, documents targeted for revision increasingly include those with insider and expert primary audiences. This study investigates the effects of plain-language revision on insider audiences following the adoption of a revised city charter in a Midwestern US city. Research questions: 1. How does plain-language revision affect the way that insider city-government users make sense of the city charter? 2. How does plain-language revision affect the way that insider city-government users act on the city charter? Literature review: Plain language-a strategy that writers use to make texts more effective for users-is historically and ideologically associated with helping public or vulnerable audiences to access complex information. This core priority toward public or nonexpert audiences is important; however, it has also resulted in a limited understanding of the full scope of plain-language audiences, especially in contexts where insider and expert audiences are primary users. Methodology: This study, informed by genre theory, is a qualitative case study in which textual artifacts and interview data were collected and analyzed using a two-cycle qualitative coding process. Results: The analysis showed many effects, nearly all positive, for insiders and experts. Conclusions: This article focuses on two areas of impact: charter authority and user practices. I explore these areas, which include improved navigation, organization, and processes, through the concept of interplay between the unrevised and revised charters.