Study on behavioral biometrics to predict user's interest level using web access log

The value of the user's access log in the website has been improved tremendously. Moreover, web analytics service has been widely used, and the web analytics has become commonly effective. The objective of this study is to propose the behavioral biometrics to predict the user's interest level in a specific product using access log of websites. We conducted the experiment in which the subjects were asked to perform the shopping task on websites. The comparative analysis is conducted between the interest level of one category product getting through the interview and the access log during the purchasing process in websites. The results show that the behavioral patterns of the web searching and some parameters based on the access log were clearly different depending on the interest level.