A smoother ride

“WHAT WOULD make you give up your car?” That's the seemingly simple question at the heart of Sampo Hietanen's work. Hietanen is CEO of the world's first Mobility as a Service (MaaS) company, MaaS Finland Oy, having recently left the same role at Intelligent Transport Systems Finland, which was instrumental in managing Helsinki's transition towards a disruptive new model of urban mobility.