Growing & changing trends in consumer behavior

`You cannot step into the same water twice', in other words `change is law of life' and `everything changes and nothing stands still' said Heraclitus, a prominent Greek Philosopher. In this similar line Changes in consumer behavior is not an exception as consumers are a dynamic and progressive and who change themselves according to the signs of time. This paper delves into the fact of changing consumer behavior in the light of marketing and in `Make in India'. It explicates how a consumer and more specifically an Indian consumer could update and adapt himself in the growing digital milieu. The impact of `Make in India' on changing consumer behavior are dealt in this workshop. In nut-shell this thesis sheds the light upon the demand, the power of consumer and the challenges of marketers.