Factors influencing the consumer to accept advertising by e-mail

This article aims to understand the factors that influence the impact of email marketing with the user / consumer. In the first instance it is important to understand the impact that the Internet and the digital world have on marketing in order to understand how the email marketing is important today and what its usefulness. In this study it was applied questionnaires to e-mail users in order to understand what, for the user / consumer, it is more important to receive through advertising e-mails. This study also seeks to understand what factors the user / consumer considers most relevant to have the body of advertising e-mail to open and read. After statistical processing of data, it was concluded that the factor that most influences the opening of the e-mail are the promotions and campaigns.