Pre-test market models for acoustic panel

University as a research center has a responsibility to commercialize research products. Sebelas Maret University (UNS) is intensively developing featured products. Acoustic panel, called Eco-Absorber, has been developed to be the initial product by the inventor. Eco-absorber should be tested before entering the market to determine compliance with the customers need. Technology Innovation Center UNS conducts a market survey to determine consumer wants and needs, target market, and knowing consumers assessment of the acoustic panel product. Pre-test market is conducted by distributing questionnaires in two stages. We use the 4Ps marketing mix as a reference to formulating questionnaires. The first stage aims to identify and obtain variables that considered by respondents in choosing an acoustic panel. The second stage, respondents are asked to give an assessment to Eco-Absorber. Both stages can provide input on inventors to make product improvement and gives an overview about acoustic panels that required by customer. The objective research is to construct a pre-test market model and to prepare a survey about an acoustic panel product. The main discussion in this research is to develop variables into questionnaires and to prepare the stage before kickoff survey.