An evidence-based mobile app for emergency contraception awareness and education

As emergency contraception (EC) pills become more easily accessible to the general public, women are able to purchase contraception with less - or completely without - guidance from medical professionals. Public knowledge about a more effective option, the copper IUD, is poor and access is difficult. Many women are resorting to the familiar and highly available, EC pills rather than an alternative that may better suit their needs. Here we present an interactive and engaging mobile-based application (M-app) which aims to increase awareness and knowledge of both EC methods and thereby support the user's informed choice. The goal of the M-app is not to “make” the choice for the user, but rather, to enable the user to make her own well-informed decision.