Visualizations-based analysis of Telco data for business intelligence

With more companies investing in analytics to obtain a competitive edge in the market, decision makers require better identification of valuable metrics from among their data and to be able to interpret those complex patterns more easily. The area of data mining has been heavily invested in by the research community; however there remains a gap between the visualization efforts of this newly mined complex patterns and data. The telecom industry is one that is an ideal source of data for mining and many mining efforts are and have been undertaken by this industry. This research paper defines the key metrics to include in BI Dashboards to help visualize the right metrics accurately to decision makers for effective market edge. It proposes 3 business measures / indices followed by a grading criterion for valued subscribers based on call detail records and displays the results in an effective visualization.