Beyond "couch potatoes": from consumers to designers

The fundamental challenge for human computer interaction (HCI) is to invent and design a culture in which humans can express themselves and engage in personally meaningful activities. Cultures are substantially defined by their media and tools for thinking, working, learning, and collaborating. New media change: (1) the structure and contents of our interests, (2) the nature of our cognitive and physical tools, and (3) the social environment in which thoughts originate and evolve, and mindsets develop. Unfortunately, a large number of new media are designed from a perspective of seeing and treating humans primarily as consumers. The possibility for humans to be and to act as designers (in cases in which they desire to do so) should be accessible not only to a small group of "high tech scribes", but rather to all interested individuals and groups.