A Competitive Facility Location Problem Considering the Consumer Selection Behavior

To make a competitive location problem (CLP) more realistic, in addition to the online Shops that provide people another way to buy requirements, we incorporate the conditional logit selection analysis, which is very popular in behavior theory, into the competition model. When incorporating the new behavior principle, we introduce some innovative linearization technology. Using the new location model, we set a case study of Beijing to test the influence of people's behavior on location decision.