Novel Scheme and System for Mobile Services: Advertisement and Discovery in the Future Telecommunications World

This paper proposes the conceptualisation, design and implementation of Wireless Billboard Channels (WBCs) used for mobile services' advertisement and discovery. WBCs are fundamental to the emerging Consumer-centric Business Model (CBM), which is integral to the Ubiquitous Consumer Wireless World (UCWW) evolution. The aim of CBM is to enable mobile users to act as consumers rather than subscribers and thus be always best connected and best served in UCWW, i.e. to enable the consumers to use the best service anytime, anywhere, and anyhow through the best wireless connection available. With the proposed three-layer WBC end-to-end novel solution, the service advertisements are pushed proactively to the consumers in an efficient and intelligent way.