Software Product Line Engineering with Personas

In this paper, a user-centered and mass-customized design process is proposed that unifies Personas and Software Product Line Engineering (SPLE). The key to this proposal is the relationship between persona-weighted feature matrices and product-feature matrices. We propose a development method that (1) creates personas before the product portfolio scoping stage, and (2) adds extra personas during the application engineering stage. Applicable domains are discussed, and methods for evaluating the approach are reported.