A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium

As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to 'consume' these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer's needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services.