Reducing time to market through optimization with respect to soft factors

One of the most important measures of the productivity of an organization is the time to market of the products. There is a constant need to reduce it to meet the increasing demand of the customers and to gain more competitiveness. There are many technical issues that affect the time to market and sometimes they cannot be changed due to the high cost of purchasing new equipment and the training of the employees. In a previous study, some soft factors and their impact on time to market in software development have been studied and an interesting conclusion is that they strongly affect the time to market and they are helpful in planning and controlling time to market. The focus in this paper is to study the implementation of the proposed model in reducing time to market through optimization of soft factors. The results are useful for management in their decision-making for controlling the time to market.