Analysis on advertising expenditure of operators in the 3G market with game theory

With the 3G-era coming, the competition in mobile communications market will increase undoubtedly. Advertisement, as an important marketing communications measure, would be playing key role in the market competition. From the point of view of economics, advertising have two effects: the one is convey the information, the other is convincing. In this thesis, the author make a research about the Boxed Pigs Game of operators to 3G informative advertisement and the Competition Game of operators to 3G product function advertisement in terms of the two different economic effects, Furthermore, through the analysis of the results above, the author posed a competition strategy about operator's expenditure to 3G advertisement as a consequence.