Proposal of system platform model. A semiconductor business model in the age of digital consumer products

A semiconductor business model-system platform model-is proposed. All the functions and the interfaces of system LSIs are to be defined at the level of final products. Good customers of consumer products, active for buying them, but very severe for the selection of them, are well cultivated in Japan. Digital consumer products are now leading semiconductor market. This is very different from the semiconductor market structure in 1990s, where the PCs and related products dominated.