Application of Color in Innovative Digital Landscape Design

In recent years, with the continuous progress of the new era and the continuous improvement of people’s material living standards, landscape design has entered a new stage of development. The introduction of this innovative digital art makes landscape design produce not only new sensory experience and visual effects, but also a closer combination of innovative digital technology and art with the maturity of technology and social promotion and application. At the same time, the landscape can provide leisure and recreation places for users and enrich people’s entertainment life, while the color matching in landscape design can best cause people’s visual satisfaction. Therefore, landscape architecture design should pay attention to color design, and landscape architecture should be designed on the basis of color aesthetics to meet the spiritual needs of users. With the development of contemporary digital technology, both software and hardware are improving, which can assist the transformation of landscape design research from feeling to perception, from qualitative to quantitative. For example: The use of digital modeling software to preset the color matching of the site and the use of instruments and equipment for color quantitative data analysis can objectively compare and screen the best landscape color composition scheme. At present, landscape designers can try to realize the application of different color elements in virtual digital technology. Based on the analysis of the application strategy of color in innovative digital landscape design, this paper provided feasible references and suggestions for the development of urban landscape design.