9 Sales Gets a Machine-Learning Makeover

We live in a data-saturated world where a great many of our interactions with other humans happen online. It makes sense then that one of the most human of business activities—sales—is currently undergoing a digital renaissance. While the sales function has historically relied on metrics, today there is far more sales-centric data, and far richer data, than ever. It comes from social media, from website interactions, and from A/B tests, just to name a few.