A Study on Contract Coordination of Supply Chain Based on Demand Disruption

This paper focus on studying of demand disruption. Based on understand of risk conduction of demand disruption, how to control the effect of demand disruption is described qualitatively from three aspects. Finally, in a circumstance that price-sensitive coefficient is affected by demand disruption, how retailer to re-price products is discussed qualitatively. In order to ensure retailers order products according to the optimal order quantity after demand disruption and price product according to the optimal retail price, the contracts of supply chain are used to coordinate supply chain based on different levels of affects of demand disruption so as to maximize profits of supply chain.