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Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing | IEEE Conference Publication | IEEE Xplore

Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing


Abstract:

This paper explores the use of Large Language Models (LLMs) to transform SEO practices in digital marketing. By leveraging LLM capabilities, the study enhances content cr...Show More

Abstract:

This paper explores the use of Large Language Models (LLMs) to transform SEO practices in digital marketing. By leveraging LLM capabilities, the study enhances content creation, keyword research, meta descriptions, and technical SEO. Analyzing case studies from TechCrunch, Shopify, Health-line, HubSpot, and Airbnb, the research shows a 35% average increase in organic traffic, a 15-position improvement in keyword rankings, a 20% reduction in bounce rates, and a 25% rise in user engagement. The study offers practical recommendations for integrating LLMs into SEO strategies, discusses challenges and limitations, and suggests future research directions to further explore LLM potential in digital marketing.
Date of Conference: 26-29 November 2024
Date Added to IEEE Xplore: 28 January 2025
ISBN Information:
Conference Location: Dubai, United Arab Emirates

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