Analyzing Adoption of Electric Vehicles in India for Sustainable Growth Through Application of Technology Acceptance Model

The growing concern for the environment, increasing prices of oil and alarming pollution levels in the country has led the government to urge citizens to adopt eco-friendly modes of transport particularly Electric Vehicles (EVs) and Plug-in Hybrid Electric Vehicles. Absence of a robust charging infrastructure and high cost of EVs serves as a major deterrent to adoption of electric vehicles. This research studies the potential of setting up Electric Vehicles in India as well as policies and other requirement to push adoption and promotion of Electric Vehicles. The main purpose of this research is to analyze the effects of consumer's knowledge about EVs, perceived risk, perceived usefulness, and current financial incentive policies on consumer's intention to adopt EVs using Technology Acceptance Model.