The Study of Tourism Poverty Alleviation Effect under the Perspective of New Media: Taking the Internet Celebrity Attractions of Tik Tok Libo as an Example

Pro-Poor Tourism is crucial to poverty alleviation, and the emerging of new media as Tik Tok promotes the developments of tourism economy in poverty-stricken areas. In order to study the effect of tourism poverty alleviation under the perspective of new media, this examine selected Libo in Guizhou province as the case object which cooperates with Tik Tok in many aspects. The study constructed three evaluation levels, including poor individuals, poor families and Libo, and totally there were twenty-three indexes in the evaluation system. Then with the help of AHP and fuzzy comprehensive evaluation, we found the overall effect of tourism poverty alleviation in Libo was strong, and the developments of economy and politics was unbalanced, while the poor individuals was the key factor.