Adobe Identity Graph

Adobe's Identity Graph allows enterprises to more effectively utilize their data in a digital marketing context. We enable enterprises to stitch together all known and anonymous identities of a user between logical and physical devices. This allows companies to perform marketing and analytics in the context of people rather than signals coming from different devices. As a result, a more holistic view of any given customer can be achieved. The graph is built through a combination of deterministic and probabilistic approaches which are applied to both online and offline data. The efficacy of our approach is validated against a real big data set, which has both online data traffic and offline data logs covering more than 1.9 billion devices.