A Supply Chain Model Based on Net Star Economy

With the rapid development of Internet economy, Internet celebrities have become a unique economic and cultural phenomenon in China. Their own certain characteristics are amplified under network environment, and those characteristics cater to the public's standard of beauty. Then the net celebrities have a lot of fans. This paper mainly studies the net celebrity how to operate Taobao shop and how the supply chain works. This paper built a supply chain model with special traits of net celebrity's shop which has two objectives, analyze how to make product decisions to reduce production cost and promote customer's satisfaction and the relationships between the profit and the customers' satisfaction.