Value chain analysis of cantula fiber as a material of electric vehicle interior

Automotive industry is become a fast development sector in nowadays. This is causing the rise of the car interior demand that running better physically even mechanically. Even it is a good news, car interior producer should be aware to the environment problem that caused by interior car which made from e-glass or s-glass. One of the way out is using natural fiber composite. The new potential fiber to substitute the synthetic fiber is cantula fiber. In this paper will discuss about value chain analysis of cantula fiber. Based on cantula fiber mapping, there are four actors. They are farmers, cantula fiber industries, cantula fiber derivative product industries, and consumers. Cantula utilization in Indonesia is still on the low classification. Hence, cantula usage to produce the car interior is become a new innovation and increase the value added in that value chain.