Utilizing Pedestrian Traffic Data for Store Management toward Tourism Digital Transformation

In national vision, there is an aim to solve regional challenges by leveraging digital power, with Tourism DX (Digital Transformation) one of the crucial policy areas. Although technologies pertaining to Tourism DX have been developed, there is also a need for ICT (Information and Communication Technology) utilization models that are easy to engage with for locals unfamiliar with ICT. The authors have been focusing on pedestrian traffic data to construct such models. Pedestrian traffic data was collected and analyzed, and three business strategies were proposed: optimizing closing time, optimizing opening time, and time-based campaigns. The first strategy was implemented with the sales of a cooperating restaurant increasing by up to 27%, and the proposed strategies received high praise from other operators. Currently, to convey these potential strategies to the operators, we are examining methods of disseminating information using smart speakers.