TD-SCDMA-based 3G mobile business value proposition and alliance

TD-SCDMA, which was developed and promoted by China, is one of the third-generation (3G) mobile telecommunications transmission standards, together with CDMA2000 and WCDMA. Building competitive advantage based on the TD-SCDMA standard is believed to have the potential of making China move up the value chain in its mobile telecommunication industry. This paper analyzes the elements of the evolving mobile business value chain and emphasizes the importance of building alliance among all the industry players, standard setting organizations and government agencies.