Patents, trademarks, copyrights and trade secrets: what are they and how do they help attract investors?

Patents, trademarks, copyrights and trade secrets attract investors not just because they represent real assets of the business, but also because they define the product, the market and the technology of the business and focus its mission. An understanding of each of these types of protection and how they are obtained aids the entrepreneur or small business in attracting the necessary strategic partnerships and investors.<
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