The Moderating Roles of Consumer Profiles and Choice Determinants in the Energy Efficiency and Appliance Purchase relationship in Ghana: Household Refrigerators

The purpose of the research is to investigate the profile of consumers and to determine the socio-demographic and economic indicators and purchase choices considered when purchasing brand-new refrigerating appliances in Ghana. The research adopted a quantitative approach. Primary data was gathered using a questionnaire and administered to households. Secondary data was gathered from published reports from the Ghana Energy Commission (EC), the Ghana Ministry of Energy, and credible journals. Cross Tabulation Analysis (CTA) was used to test various relationships on the socio-demographic and economic factors such as age, income class, gender, social status, educational level with the purchasing choice of buying a brand-new refrigerator. The research revealed that most respondents were knowledgeable about the standards and labeling of refrigerators. However, respondents had little knowledge of the energy efficiency of refrigerator use. Respondents considered energy efficiency class, quality, and brand as their choice determinants in the purchase of brand-new refrigerators.