Research on the Influence of Visual Merchandising on Customer Value in Mobile Recommendation System-Based on the Intermediary Effect of Brand Image

With the development of e-commerce and big data, mobile recommendation systems are closely connected with consumers' daily consuming behaviors. The visual merchandising plays a pivotal role in e-commerce and other fields. Based on the mobile recommendation system and rated the brand image as intermediary, this paper discusses and verifies the impact of visual merchandising on customer value through questionnaires and experimental methods. Besides, this research provides feasible suggestions for business practices.