Critical Success Factors influencing success of SMEs

The research paper has proposed critical success factors influencing growth of Small medium enterprise. By applying the principles and techniques of the Analytic Hierarchy Process (AHP) Critical Success Factors (CSF) for success of SMEs were identified in perspective of artificial intelligence. The data has been collected from 50 experts associated with various SMEs from the Delhi National Capital Region with the help of structured interview technique. The criteria with the highest priority are ‘innovation criteria’s’ (43.1%). But, technology (23.8%) and service (33.1%) although widely considered in evaluating implementation of AI for growth of small and medium enterprise using technological intervention, ranked lower. Management of companies and decision makers can consider the proposed priority ranking while making strategic decisions.