The Effect of COVID-19 on Tourism Affection: A Pleasure-Arousal-Dominance Framework Perspective

Based on the data of COVID-19 epidemic and online tourism review, this paper explores the impact of COVID-19 on tourists' tourism emotion. First, based on the existing theory, the hypothetical relationship between COVID-19 and tourists' PAD (Pleasure-Around-Dominion) emotion is established. Then, the PAD emotion variables in tourism reviews are extracted through the emotion analysis method, and then an empirical econometric model is established. Finally, the model is estimated using the double difference method, and a series of robustness tests are conducted. The empirical results show that COVID-19 has a significant negative impact on tourists' PAD sentiment.