CulturAI: Semantic Enrichment of Cultural Data Leveraging Artificial Intelligence

In this paper, we propose an innovative tool able to enrich cultural and creative spots (gems, hereinafter) extracted from the European Commission Cultural Gems portal, by suggesting relevant keywords (tags) and YouTube videos (represented with proper thumbnails). On the one hand, the system queries the YouTube search portal, selects the videos most related to the given gem, and extracts a set of meaningful thumbnails for each video. On the other hand, each tag is selected by identifying semantically related popular search queries (i.e., trends). In particular, trends are retrieved by querying the Google Trends platform. A further novelty is that our system suggests contents in a dynamic way. Indeed, as for both YouTube and Google Trends platforms the results of a given query include the most popular videos/trends, such that a gem may constantly be updated with trendy content by periodically running the tool. The system has been tested on a set of gems and evaluated with the support of human annotators. The results highlighted the effectiveness of our proposal.