Role of Information Technology in Food Tourism Marketing; A Critical Review of Social Media Channels

Social media is widely used in the field of tourism. And without the role of technology, it is unimaginable to travel these days, it would be like candy without sugar. Thus, social media plays a vital role in marketing and promotion of food tourism. The focus of the study is to analyze the role of information technology in food tourism marketing and to critically review the various social media channels that are used for food tourism marketing. The study was conducted over 45 tourists who have traveled to Delhi for the purpose of food tourism. The data has been analyzed using SPSS. The study clearly shows that social media platforms and food tourism has a positive relationship. Social media channels highly influence the perception, choices and decision of the food tourist at all the stages of travel. The study also reviews the various social media channels used by the food tourists to view the food related travel content.