Construction of Personalized Advertising Accuracy Model Based on Artificial Intelligence

At present, the development of artificial intelligence technology has brought new reconstruction opportunities for the intelligence of personalized advertising. With the help of artificial intelligence technology fields such as natural language processing technology, visual recognition technology, machine learning technology and deep learning technology, the conversion rate of personalized advertising is improved, the content creativity is upgraded, and the personalized consumption of users is realized. Advertising in the era of artificial intelligence is facing the dual opportunities of concept and operation. The more scientific and systematic operation mode makes advertising, a special communication, more efficient and personalized. In the enterprise marketing strategy, advertising communication is very important. In order to catch the attention of the audience and achieve accurate delivery and efficient communication, artificial intelligence has become a key factor in advertising innovation. With its precise delivery and personalized push, artificial intelligence technology can reduce the cost of advertising, improve the effect of advertising and enhance the brand image. In the contemporary personalized advertising ecology, the old business logic and the old financial pattern are gradually broken. Personalized advertising is facing a new market pattern. The old advertising model needs new operation ideas to better adapt to the development of this era and meet the needs of the audience in the digital era. Mature artificial intelligence technology makes mass customized marketing communication possible: from 2D fuzzy to 3D multidimensional; From empirical judgment to dynamic optimization. The accurate model construction of personalized advertisement based on artificial intelligence not only represents the realization of a marketing idea, but also the change of market operation mode. This paper designs and implements an accurate personalized advertising model based on artificial intelligence. It solves the problems of inaccurate personalized advertisements and low user interest in the past, improves the click-through rate of advertisements, and meets the demand of precise marketing.